The Foundation: POUR
The World Wide Web Consortium (W3C) created four main rules to make sure everyone can use the internet. They use the acronym POUR to explain them.
1. Perceivable (Can they see it?)
This means users must be able to get the information. If they can't see, they must be able to hear it. If they can't hear, they must be able to see it.
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Alt Text for Images: Every meaningful image needs a text description that a screen reader can read out loud.
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Video Captions: All videos must have subtitles so deaf users can understand what is being said.
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Color Contrast: Text must be dark enough against its background so people with poor vision can read it easily.
2. Operable (Can they use it?)
Your website must work for people who can't use a mouse. Many disabled users use keyboards, switches, or voice control to navigate.
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Keyboard Navigation: Can a user "Tab" through your menu? If they get stuck or can't see where they are, you are at risk.
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Control Over Timing: If your site has a slider or auto-play video, users must have a button to stop or pause it.
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Seizure Safety: Never use flashes or fast blinking lights that can cause medical issues.
3. Understandable (Can they learn it?)
The content and the website's behavior must be clear and logical. Users shouldn't be confused by how your site works.
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Predictable Navigation: Your menu should stay in the same place and look the same on every single page.
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Input Assistance: If a user makes a mistake on a form, your site must tell them exactly what went wrong and how to fix it.
Expert PDF Remediation
Accessibility isn't just about your web pages. In California, having inaccessible PDF downloads (like menus, brochures, or contracts) is a common trigger for Unruh Act lawsuits.
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Document Tagging: We manually "tag" your PDF documents so that screen readers can follow the logical reading order.
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Optical Character Recognition (OCR): We turn "flat" scanned images of documents into actual, readable text for disabled users.
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Full PDF/UA Compliance: We ensure your documents meet the rigorous ISO 14289 standard for universal accessibility.